The Power of Data Analytics When Applied To Your Social Media

Social media platforms are very powerful tools that can be used to promote your business, generate sales and attract new customers, but to make your efforts more effective and to measure your success, you need to apply data analytics. In a nutshell, data analytics in business is the process of examining data sets (sometimes large…

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Growing Your Business with Data Analytics

If you are in the business of selling, whether you are just starting as an entrepreneur or have years of experience up your sleeve, you can help your business grow by harnessing the vast potential of business intelligence or data analytics. Naysayers might say that businesses can still survive even without data analytics but through…

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Unpacking Business Intelligence and Data Analytics

Clients sometimes comes to us with an imprecise idea of Business Intelligence and Data Analytics. This is not surprising as even people in the industry tend to conflate the two. Yet, we believe that they are very different and separate processes. Data analytics is concerned with asking questions such as: What do we want to…

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Lipstick, High Fashion and Business Intelligence

What can Business Intelligence do for lipstick? Quite a lot, according to giant beauty chain, L’Oréal. George-Edouard Dias, head of Digital Business, is leading the company’s quest to combine analytics, social media, data from smartphones, and from the cloud to create new customer experiences, and improve the company’s relevance and sales. Business intelligence is essentially…

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How to Conduct a Comprehensive Due Diligence Before Embarking on a BI project

Thinking of initiating a Business Intelligence program in your business? Although there are a myriad of consultancies standing by to get your contract, we recommend that you don’t rush into it without doing substantial due diligence. This is to avoid being one of the 60% of 2017 BI projects that will fail to go further…

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3 Examples of Successful Uses of Business Intelligence in Three Different Industries

Staples is a Fortune 500 office and school supplier retailer. It operates in more than 25 countries, has 325 million annual visits in North America and does more than 200 million transactions each year. he company was receiving a large volume of data from various social media platforms such as Twitter, Facebook and LinkedIn. But there…

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A brief history of Business Intelligence

The term Business Intelligence or BI for short was first used by a scientist in the IBM group, Hans Peter Luhn, as far back as 1958. Luhn has since become known as the “Father of Business Intelligence.” In his article “A Business Intelligence System”, Lund references Websters’ Dictionary definition of intelligence: “the ability to apprehend the…

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